JOYSONQUIN Automotive Systems

Bolstering JOYSONQUIN’s Branding, Sales and Recruiting Efforts

Challenge:

JOYSONQUIN, a German/Chinese tier-1 automotive supplier of interior components to luxury car manufacturers including Mercedes, Porsche, BMW and Audi, was looking to establish a new brand presence and to create more awareness in key auto markets. The company also sought to strengthen its global sales, marketing and recruiting efforts in an effective manner. Branding efforts needed to help drive employee engagement at the company’s 12 locations in the U.S., Mexico, China, Germany, Poland and Romania.

Response:

We initiated a re-interpretation of the brand and produced striking imagery to communicate JOYSONQUIN’s premium products and to impress viewers. We created a clean, contemporary design and a new global website in English, Chinese, German and Spanish – a nod to JOYSONQUIN’s diversity and its presence in all key global auto markets.

Results:

The new brand platform receives much praise from customers, prospects, executive leadership, and employees upon global launch.