Tthe marketing industry has shifted from celebrating mind-blowing creative to focusing on KPIs.

  PART 1 If you remember the 80s, you undoubtedly remember Pat Benatar and her hit song “Hit Me With Your Best Shot”. And, undoubtedly,

In Part 1 we explored why finding the perfect music is essential for the effectiveness of your video. In Part 2 we’ll look at some great examples and hear from some of the leading experts on why music choice is so important for your brand.