Take your KPI and stick it!
Tthe marketing industry has shifted from celebrating mind-blowing creative to focusing on KPIs.
Music and Branding: Why Finding The Right Music For Your Video Is Essential – PART 1
PART 1 If you remember the 80s, you undoubtedly remember Pat Benatar and her
Music and Branding: Why Finding The Right Song For Your Video Is Essential – PART 2
In Part 1 we explored why finding the perfect music is essential for the effectiveness of your video. In Part 2 we’ll look at some great examples and hear from some of the leading experts on why music choice is so important for your brand.
COMPANY CULTURE: THE OFTEN OVERLOOKED ELEMENT IN BRANDING
As advertisers and brand consultants, we’re always finding ways to explain what it is
NIKE BELIEVES IN SOMETHING: THEIR BRAND.
Nike has not just carefully stepped into a contentious subject matter with their latest JUST